Approximately 20,000 kids in Indianapolis followed the American dream and practiced their entrepreneurial skills during Lemonade Day. President and CEO of Snappening, Crystal Grave served as a judge for some of the events leading up to the big day.
Photos courtesy Lemonade Day Indianapolis
This year's kids were able to ask for capital from the Seed Fund. Participants created two minute video pitches to be eligible for $50 bank gift cards. The Seed Fund Planning Group narrowed down the videos to the Top 25. The committee then invited local entrepreneurs, including Grave, to determine the Top 5 entries. From there, the kids who created the Top 5 videos were invited to make live pitches to a panel of three people, including entrepreneur Scott Jones, with the opportunity to ask for more money. For a sample of the video entries, here is the winner of the Seed Fund pitch.
Grave also judged the Best Tasting Lemonade and Best Stand contests with Scott Jones and radio personalities Joe Staysniak and Dave O’Brien. Stands were set up in White River State Park as part of the Cultural Trail’s celebration.
“These kids are learning entrepreneurial, business and life skills that they will be able to use for the rest of their lives,” said Grave. “Many of these kids just completed their first entrepreneurial endeavor by collectively creating approximately 7,000 stands just in Indianapolis.”
Prior to the beginning of Lemonade Day events, participants are given a free backpack filled with the tools they need to start, own and operate a lemonade stand. The money raised during the event belongs to the kids. They are encouraged to keep some for themselves, open a bank account to save some and share a portion with a community organization.
Launched in Houston in 2007, Lemonade Day has grown from 2,700 kids in one city to 150,000 kids in 36 cities in the U.S. and Canada.